We all know that technology is evolving. Hence, saying that the technology decades ago are outdated is an understatement. Let me borrow a quote from Belle of Disney fairy tale Beauty and the Beast, “it’s absolutely primeval” aptly describes gadgets older than ten years. Not only are their specifications not up to par with the demands of the times but the graphics and many other exterior features aren’t that appealing either. Microsoft has its fair share of struggles in the world of business. They may have made millions developing, manufacturing, licensing, supporting, and selling PC software and other PC-related goods and services to other PC companies but their own foray into selling their own PC line wasn’t also well received by the public. They lost hundreds of millions of dollars for all the Surface computers they weren’t able to sell, which was made worse by their Nokia acquisition and Windows Mobile that weren’t exactly a profitable one. Not even their gaming venture on Xbox is faring well against Sony’s PlayStation.
(Via: https://www.nytimes.com/2017/07/26/technology/microsoft-pcs-apple.html) Like in any other business venture, there are risks involved and it is up to entrepreneurs if they want to take it or not. Not all risks are fruitful. Some can cost you a lot. Microsoft knows it very well after all the money they have lost over the years. However, their persistence and determination seem to be working to their advantage now as their surface computers/laptops are doing better in terms of sales. It seems that Apple is finally facing some major competition after all.
(Via: https://seekingalpha.com/article/4090936-microsoft-old-tech-company-becoming-new-one) By looking at what Microsoft has achieved so far, you’d realize that the world is really evolving and you can be successful if you learn to adapt to all these changes (albeit not always flawlessly considering the losses the company had to pay for because of certain business risks they took). Many companies have long since gone bankrupt and faded into oblivion because they weren’t able to be flexible enough to meet all these changes head on (Remember Nokia and Blackberry). While we all talk about innovation, not all new discoveries are widely received by the public. It just helps now that for Microsoft, touch computing has become fairly normal and their surface laptops and computers experienced a boost in sales because these gadgets are great alternatives for those who don’t like or can’t afford Apple products. How Microsoft PCs Turned The Tide In Their Favor was initially seen on UP from https://www.unabashedlyprep.com/site/entry/how-microsoft-pcs-turned-the-tide-in-their-favor/
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